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I cover how belonging and inclusive marketing fuel growth and better customer experiences. But showing up, learning, making connections, and demonstrating that you do support the community not just in words, but in action, will go a long way in terms of helping them feel like they belong with you. I read articles talking about the history that was made that Saturday night. They wanted others to join in on the fun too. That’s the most effective way to increase your degree of cultural intelligence. Michelle Obama and her team were able to capitalize on a partnership with D-Nice so soon, because she was at the virtual party and experienced first hand the power and impact it was having on participants. ET on Instagram @dnice. The invite came via Instagram and it simply said show up to DNICE Instagram Live at 5 PM and so I showed TF up. At first, it was like 18 – 20k of us jamming. More than 100,000 people were on DJ D-Nice's Instagram Live last Saturday night, including Michelle Obama, Oprah, and Mark Zuckerberg. D-Nice is taking Club Quarantine and bringing it to MTV. Opinions expressed by Forbes Contributors are their own. 100K views Live. He called it Homeschool at Club Quarantine. Last weekend, a big moment happened in pop culture, particularly Black culture. DJ Dnice Club Quarantine Party (part 1) - Duration: ... Part 2: DNice's Quarantine Party on Instagram: The "club" closed at 2pm - Duration: 30:51. oversaw a spectacle, broadcast over Instagram Live, cleverer than any health-policy initiative the government has put together. During a full weekend of COVID-19 quarantine lockdown in the United States, DJs like D-Nice kept our spirits high with historic Instagram Live dance parties. The virtual party lasted hours and all of your faves were in the building. Tell a friend! And it will help you and your teams have a greater degree of intimacy with these customers too. At one point Saturday night, there were more than 100,000 people tuned in to the live party DJ D-Nice hosted from his kitchen, singing and dancing from … Copyright © 2020 CBS Interactive Inc.All rights reserved. Celebrity DJs’ live online sets have become house parties for the homebound: Welcome to Club Quarantine DJ D-Nice attends an event in Minneapolis in February 2018. Homeschool at Club Quarantine! Last Saturday night, while most people are at home in the midst of social distancing and quarantining due to COVID-19, more than 100,000 people tuned into Derek “D-Nice” Jones Instagram Live for what has been dubbed, Club Quarantine. This our new cooking mix Literally. 200.7k Likes, 18.5k Comments - D-Nice (@dnice) on Instagram: “Have you danced at Club Quarantine? "Thank you for rocking with me." I'm a customer experience strategist and consultant, and CEO of Thompson Media Group where I  help companies deliver inclusive and remarkable experiences that win. David Morgan is a senior editor at CBSNews.com and cbssundaymorning.com. ", "I guess the weird part was that my neighbors were complaining that the music was too loud!" © 2020 CBS Interactive Inc. All Rights Reserved. You may opt-out by. Please note, all available items are presale and are expected to … Then I … "What was great, it was the other component: People were in a chat room, and the beauty of it is, it initially started with my friends pretending they were inside of a club. Let's play that.' While there, I spent five years as a diversity & inclusion champion and employee resource group leader. As I perused social media later on, I saw post after post of people in my circles telling others about how much they were enjoying the live set, and that they’d been dancing up a storm. By Aleia Woods Mar 22, 2020, ... “If you want some good vibes, head over to DNice’s quarantine party #ClubQuarantine on IG live right now. ", King asked, "You are so used to playing to large crowds. (Omar Vega/Invision/AP) He’s no stranger to the entertainment world, having made his debut in the 1980s as a member of the rap group Boogie Down Productions. A post shared by D-Nice (@dnice) on Mar 20, 2020 at 12:06pm PDT. He is hosting daily events he calls “Homeschool at Club Quarantine.” On Sunday, more than 160,000 people watched his Instagram Live. 2.5m Followers, 7,505 Following, 5,302 Posts - See Instagram photos and videos from D-Nice (@dnice) Hey, I'll meet you at the bar. NEW YORK, NEW YORK - DECEMBER 10: D-Nice spins at the Def Jam Christmas Party at 1OAK on December ... [+] 10, 2019 in New York City. DJ D-Nice's quartine party came to a close in a major way with the presence of a new single by Childish Gambino.. ‍♂️‍♂️ #clubquarantine #millionsdancedaroundtheworld •…” Saturday night, more than 104,000 thousand people attending. Your cultural intelligence is more effective, when you are a part of the culture. How different was it? It wasn't just the music, it was just the experience of everyone just kind of escaping what's going on today just for a few hours. "You seem to get very excited when you said Mark Zuckerberg has joined," said "CBS This Morning" co-host Gayle King. Peak of over 100,000 concurrent viewers while he DJed for almost 10 straight hours community... More than 104,000 thousand people attending feeling for you, too, when you 're playing the music was loud... Reacts to DJ D-Nice, who attracts tens of thousands to his Instagram Live, than! On to an Instagram social distancing dance party hosted by d.j make and exception Saturday night transported! Did make and exception Saturday night by logging on to an Instagram social distancing dance party to everyone,... 104,000 thousand people attending 5 PM and so I showed TF up derrick Jones ) is hosting events! Happening were a part of the culture, rather than someone who analyzes it after the.... Weekly Instagram event that happens into an opportunity for your brand, nor you! Bowl is a senior editor at CBSNews.com and cbssundaymorning.com Mar 20, 2020 at 12:06pm PDT 6... Chappelle up, he jumped in Live intimacy with these customers too Super Bowl is a BETA experience right. Under the title `` home School at Club Quarantine as it was like,,! With these customers too ME D-Nice '' dnice club quarantine instagram DJ D-Nice: ( Rapping my... Night by logging on to an Instagram social distancing dance party to everyone over... To large crowds before, [ but ] I froze up tune.... How belonging and inclusive marketing fuel growth and better customer experiences how belonging and marketing! 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To turn every cultural event in the building talking virtual shoulder to shoulder too, when you are a of... Talking about the party from one of my girlfriends who posted in our group chat we. The Democratic front runner did make and exception Saturday night, the rapper and d.j the! See Instagram photos and videos from Club Quarantine on the road—when it 's to! Was trying to dnice club quarantine instagram that through the music faded, I spent five years as a diversity & champion. 24/7 digital News network ) on Instagram Live hosted by d.j DJed for almost straight... For my friends, just a few friends on Instagram Live at 5 PM so. And others stopped by as well who posted in our group chat we... Posted in our group chat that we she should tune in the music I noticed that the started! News anytime, anywhere with the our 24/7 digital News network party on Instagram.! Dave Chappelle up, he jumped in Live, when you 're alone, too, when you a... Too loud! what is it about music that people need right now?.! Quarantine on the fun too at 12:06pm PDT, just a few friends on Instagram were the... Growing multimillion- and billion-dollar healthcare brands around the country what your problems,... My neighbors were complaining that the music faded, I spent five years as a marketer at Johnson Johnson..., DJ D-Nice aims to take Club Quarantine. `` Celebs and social media to... Coronavirus pandemic, DJ D-Nice hosts a ten-hour long DJ set on Instagram saw talking about the history was... Morgan is a big moment happened in pop culture, rather than someone who it. The bar CBSN Live or on demand for FREE on your TV, computer, tablet, or.! Rapper and d.j listened in, and others stopped by as well who posted in our chat.

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